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Why Internet Advertising? |
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Written by Administrator
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Wednesday, 13 February 2008 |
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Advertising has been slowly moving away from Radio and TV ads, and into the Internet. In a recent article by: Paul R. La Monica, CNNMoney.com editor at large June 6 2007, stated that, “Online advertising is once again the brightest spot in an otherwise declining advertising market, according to first-quarter figures reported by 2 prominent media research firms.
TNS Media Intelligence said Tuesday that spending on online display advertising- which does not include search- jumped 16.7% in the first quarter from a year ago to $2.7 billion. By way of comparison, overall ad spending fell 0.7%. Traditional media categories took it on the chin. Ad spending on television and radio dipped more than 2% while newspaper ad spending dropped nearly 5%, TNS said. And on Wednesday, the Interactive Advertising Bureau in conjunction with PricewaterhouseCoopers reported that overall Internet ad spending soared 26% in the first quarter to a record $4.9 billion.”
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Last Updated ( Wednesday, 13 February 2008 )
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